As a white woman, I realize I am privileged. I have the ability to walk down the street without fearing for my life to be taken at the hands of police violence. In the beauty community, I realize that I have the luxury of being able to find products that are in my shade range sold by almost any brand. I have the privilege of being able to see models and actors that look like me on any runway, in any catalog, and any commercial. This is not okay, and this cannot continue.
I hope that you are just as outraged as I am by the events that have taken place over the past week. I am angry, sad, and scared for Black people in America. We as white people need to do better. So much better. It is not up to BIPOC to teach us how to be better allies – we need to do the work ourselves.
So let this post serve as a resource for my non-Black readers to educate themselves on how to be a better ally to the Black community. I will be continually updating this post with information on how we can be better allies – how we can support, where we can donate, and how we can amplify Black owned brands and creators. I encourage you to check out this resources and never stop educating yourself. If you have anything to add to this list, please email me: firstname.lastname@example.org. And if anything I say isn’t worded correctly, please correct me!
What You Can Do
- Black Lives Matter official site
- 75 Things White People Can Do For Racial Justice
- Sign Petitions and Share Them On Social Media
- Watch movies created by Black filmmakers. I just watched 13th on Netflix – a documentary that explores the history of racial inequality in the United States, focusing on the fact that the nation’s prisons are disproportionately filled with African-Americans. It’s very eye-opening. The next link has many books/movies and more.
- Antiracist Allyship Starter Pack : This is a GOLD MINE of books, podcasts, films, videos, social media threads, essays, and more. Ignorance is no excuse – if you want to be an ally, it’s time we step it up. Let us never stop educating ourselves.
- White Fragility
- Curriculum for White Americans to Educate Themselves on Race and Racism
- Anti-Racism Resources for White People
- Anti-Racism for Beginners
Where You Can Donate
I strongly encourage you to donate to a cause if you can – I personally will be rerouting my normal beauty and skincare budget to support these causes instead.
- How to Support the Struggle Against Police Brutality
- Can’t afford to donate? Stream this YouTube video for all ad revenue to be donated.
- Donate to bail funds across the country
- Black Lives Matter
- Campaign Zero
- Faith in Action
- Black Table Arts
- NAACP Legal Defense Fund
Support Black-Owned Beauty & Fashion Brands; Amplify Black Voices
Something you can do long-term to help amplify and support Black voices and creators is to switch to Black-owned beauty brands, as well as stop supporting brands who do not have diverse shade ranges and lack diversity in their marketing and hiring efforts.
This list will be updated often:
The Honey Pot co. (plant-based feminine care)
Proclaim: Earth-friendly inclusive intimates (all shades of nudes, sizes from S-3X)
I hope you find these resources helpful. Please reach out to me if you need anything – my inbox is always open for you to rant, talk, or learn. Thank you!